6S7A1810_edited.jpg

HOMEWARD

Finding home away from home

In celebration of Black History Month, enjoy our most recent campaign "Homeward" presenting our muse at peace and home amongst nature and with family.

 

M-SEW's maternal grandparents journeyed from Barbados to London and were a part of the Windrush generation which influenced the narrative of the campaign.

6S7A1951-Edit.jpg
6S7A2996-Edit.jpg

BEHIND THE STORY

This campaign showcases the "SOUND WAVES" collection as a narrative. The concept of those that have relocated from islands and places where they are close to the sea, then to the UK is what lead the direction behind this vision. Especially M-SEW's journey from Bermuda to London, how she has found ways to feel close to home whilst being miles away and M-SEW's maternal grandparents that journeyed from Barbados to London and were a part of the Windrush generation in the 1950's.

6S7A2630.jpg
6S7A2130.jpg
6S7A2534.jpg
6S7A2249.jpg

"My grandparents on my mum's side travelled from Barbados to London on the Windrush in the 50's. Sometimes I feel as if I'm walking in the steps they laid out for me." Meagan Wellman

6S7A4031.jpg
6S7A3348.jpg
6S7A3530-Edit.jpg
6S7A3767.jpg
6S7A3893.jpg

The team that brought this to life:

Photographer - Iolo L Edwards

Stylist - Shakirra Mae

Hair and MUA - Shamirah Sairally

Model - Mika @ Milk Model Management

Creative direction - Meagan Wellman

Featuring M-SEW Sound Waves collection pieces. All footwear and accessories are the stylists own.

"Special thanks to Aunty and Val. Not only for allowing us into your home but for taking part!" - M-SEW

6S7A3411.jpg
6S7A4016.jpg
Page-012.png

Like what you see? Loving M-SEW?

Why not keep up to date with what we're up to and receive updates from us.

 

Subscribe to our mailing list below and be a part of the family.